RIP Press Releases « THE STATE’S UNIVERSITY INNOVATES JOURNALISM PROGRAM

{February 5, 2008} RIP Press Releases

I thought I would post this part of a blog I found Todd Defren had written. It has and awesome visual of the dying Press Release. But like I said in my original Press Release all we need is the best of both worlds. There are always positive things about the old and a reason we made a new version of anything usually to improve on the old because it was needed.

Anyways this is a great form of PR because when you google Social Media Releases this blog post is the first you will find. Not bad for putting a twist on the communications online community. I used some of these quotes as well. from Defren in both releases.

Social Media Release

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The Future of the Social Media Release is in Your Hands

October 17th, 2007 by Brian Solis

This post was developed jointly by Todd Defren and Brian Solis.

The Social Media Release (SMR) is gaining traction and visibility and is now looked to by many as the savior of the traditional press release - which may honestly be too great a task for any one tool. But, at the very least, the discussions around the SMR are fueling the evolution and improvement of the press release overall.

Each day new examples are emerging and will only continue to be showcased as Social Media purveyors blaze the trail for the future of the news release, whether it’s traditional, multimedia, social or a combination of all the above.

As a quick refresher, the Social Media Release template from SHIFT Communications was created in response to Tom Foremski’s public call for the death of press releases. The template provided, for the first time, a one-stop resource for bloggers, journalists, and people, to find relevant information for constructing stories without the B.S., or as Foremski called it, the “spintastic” messaging prevalent in traditional press releases.

The evolution of the Social Media Release in the 18 months since the SHIFT template’s debut is simply unbelievable and testament to the cumulative desire to carry the PR profession forward, in entirely new and exciting directions.